Work with me

UX and UI design

Intuitive experiences that meet users’ needs

I create apps and websites that are intuitive for customers to use and effectively address their needs and pain points.

My UX design process begins with gathering more information about the problem from stakeholders and users. I then design low-fidelity wireframes and/or a high-fidelity prototype, iterating them based on feedback, and deliver a set of validated, high-fidelity designs that are ready to build.

If you're just looking for UI design support, I can take your project's low-fidelity wireframes or user flows and create high-fidelity designs from them.

I focus on producing designs that are:

• User-centred

  I advocate for users’ concerns and ensure my work meets their needs and solves their pain points. Where possible, I give customers a say during the design process through user research.

• In line with business goals

  I work closely with stakeholders to align with business goals. I ensure the right people have a say in the design process and communicate evidence-based decisions back to them.

• Consistent

  I collaborate with other team members to ensure that any new functionality is consistent with other areas of the app or website, and reuse existing styling and components wherever possible. I can also develop colours, typography, and graphics that align with the organisation's values and vision and can be reused in other areas of the project.

• Accessible

  I adhere to WCAG-2.2 specifications and identify any necessary accessibility considerations for development, such as reading order, keyboard behaviour, page landmarks, and heading levels.

• Feasible

  I use my front-end experience and work closely with developers to address technical challenges and create designs that are feasible to build.

Example UX tasks and outcomes

• Conduct a heuristic analysis

  I can identify areas of an app or site which users are likely to find confusing, difficult to use, or substandard compared to what they’re used to elsewhere.

• Establish information architecture

  Auditing content allows me to create sitemaps that organise information clearly and intuitively.

• Create wireframes and user flows

  I can map out all the screens and interactions a user will encounter when carrying out a specific task.

• Produce interactive prototypes

  From low-fidelity sketches through to high-fidelity clickable prototypes, I work iteratively with users and stakeholders to ensure that design decisions are fit for purpose.

• Write user documentation

  I can create user guides, in-app help, and onboarding assets to help users understand and use a new feature effectively.

Example UI tasks and outcomes

• Produce responsive, high-fidelity UI designs

  I create interfaces that function seamlessly across devices and screen sizes and maintain consistency with existing branding and functionality.

• Create and maintain a design system

  I use Figma’s full range of features to organise styles and components for efficient prototyping, documenting all styles and patterns in one central place. I collaborate with other designers to manage changes and additions to the system as new design challenges arise.

• Develop branding and create visual assets

  I develop effective branding by choosing colours, typography and imagery that align with the organisation’s values. This may also involve creating visual assets such as graphics, icons, and illustrations.

User research

Build more valuable products with customer insights

User research can help teams understand the challenges customers face and how to solve them.

I can carry out discovery research to identify what users need from an app or website, or to inform a digital product roadmap. I can also conduct usability testing on an existing or upcoming feature to understand what's working well and what needs attention. This ensures that the team focuses on building the changes that provide the most value for customers.

I focus on conducting research that is:

• Targeted

  I define the the goals and methodology of the study to ensure that it provides the insights the team needs. I prepare interview and testing scripts, schedule research sessions, and collect consent from participants, to ensure the study proceeds as smoothly as possible.

• Conducted with appropriate research activities

  This could include user interviews, usability testing, collecting product usage data, or creating surveys.

• Conscious of bias

  I hold affinity mapping workshops with colleagues to reduce my own bias in analysing insights and help other team members get closer to real users.

  If your team has a research repository, e.g. in Dovetail, I ensure that insights are clearly tagged so they can be referenced in future pieces of work.

• Easy to refer back to

  I create artefacts like user personas, user journey maps, and research summaries to help teams quickly understand customer needs and pain points. This helps with prioritising the product roadmap and ensuring features are built in a way that adds the most value to users.

Example research tasks and outcomes

• Gather user feedback on new or existing features

  I can find out where users get stuck, frustrated, or confused. This helps us understand what needs changing the most.

• Explore a new problem area

  I can carry out research before a significant change in a product to help the team decide whether or not it's going to pay off. This can also highlight unexpected opportunities or challenges early on, helping the team work on the things that add the most value to customers.

• Train your team how to do user-centred design

  By involving team members in research and planning, I can provide the tools and skills necessary for team members to carry out research independently.

• Facilitate a workshop

  I can plan and facilitate workshops to collect new research data from participants, or to analyse insights with team members.