Digital experiences for a better world

I craft apps and websites that improve people’s lives,
aim to meet accessibility standards, and
help organisations reach their goals.
Available for new projects
Available from May 2024
Not accepting new clients
Edinburgh, UK
UX + UI design
User research
Low-code development

Helping out every step of the way

Intuitive journeys that customers love

Consistent and on-brand

I make experiences that engage customers, communicate brand values, and fit with existing design patterns.


Designed for accessibility

I work to WCAG 2.2 standards, taking into account different accessibility needs and assistive technologies.

Approved by users

I test with users, collaborate with stakeholders, and use heuristic evaluation to ensure my work solves real problems.

Chris’s superpower is the ability to fearlessly tackle really complicated challenges, break them down into manageable chunks and then clearly and simply present back user friendly UX and UI solutions.

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Patrick Bjorkman
Creative Director at ACCA Global

Meeting business and user needs, one project at a time


Improving residents’ access to services online reduced the number of inbound calls, saving the Council money.

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Limited access


Usability testing · User journey mapping


User flows · Prototypes · UI designs · GDS · Design system · Capacity building


HTML + CSS components
A mockup of the page "Tell us about a move" on a mobile phone.

Allowing patients to manage appointments digitally reduced the time NHS booking teams spent on the phones.

Designing new, must-have product features helped increase platform adoption across NHS trusts.

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Limited access


Discovery research · Usability testing · User journey mapping


User flows · Prototypes · UI designs · Design system · Workshop facilitation
A table view of  patients on the hospital portal.

Clearly communicating the movement’s vision, way of working, and progress data to help it collaborate with organisations and locals more effectively.


Organisational research · Discovery research · Usability testing


Interactive prototypes · Visual design
Mockup of Logan Together's homepage on an iPhone.

Recommended by 14 teams

Every now and again, I have the pleasure of working with people who are exceptionally good at what they do; Chris is one of those people.

Chris is brilliant at managing stakeholders' expectations, working with business analysts, understanding, capturing and documenting user needs and offering training to his colleagues.

Unsurprisingly he's very well respected by everyone who's worked with him.

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Dale Moore
Senior Content Designer, TPXimpact

I would work with Chris again in a heartbeat. He is a reliable, confident and facilitative member of any team.

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Emma Cheshire
Project Director, TPXimpact

Chris is a fantastic product designer that remained calm and managed the expectations of a demanding client very well, leading them to an agreed product spec in tricky circumstances.

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Will Butcher
Senior Delivery Manager, DrDoctor

Chris is an exceptional UX designer who I have had the privilege of working alongside through a variety of projects.

Always a pleasure to work with, a great communicator and an excellent problem solver!

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Glen Allpress
Senior Digital Advisor, EngineRoom

Chris hit the ground running from day one, and was a key team player in us successfully hitting many project milestones.

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Steve Holding
Lead Front End Developer, TPXimpact

His open, collaborative and approachable attitude makes him a complete joy to work with.

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Patrick Bjorkman
Creative Director, ACCA Global

Chris is really good at what he does and it’s because he genuinely believes in it.

His passion is infectious and I feel very motivated and positive working with him.  

Chris’ designs have added so much value to what we can offer our customers. He really makes my job as a content designer much easier.

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Sophie Molyneux
Content Designer, Reading Borough Council

It says a lot that every team member of mine has remarked on how much they enjoy collaborating with him.

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Julian van Kan
Digital Experience Team Manager, EngineRoom

I had nothing but positive experiences and exceptional quality work with Chris.

He helped the team deliver some incredible business results for our clients.

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Julian Alexander
Creative Strategist, EngineRoom

Chris is a great teacher, and has both given me constructive feedback and taught me new skills and design techniques, learned over his career.

He's incredibly patient, actively listens and responds with intent. As a teacher, he's great at sharing knowledge, not just telling you steps but helping you to really understand the process behind it.

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Emily Munday
Interaction & Product Designer, TPXimpact

Chris is able to explore complex and large scale problems while also paying meticulous attention to details.

He is extremely professional, humble and approachable making him very effective at collaborating with people in a variety of roles.

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Anup Shah
Lead Developer, DrDoctor

Our travel company has just completed a website build with Chris. His knowledge and expertise allowed us to get the perfect result we were after.

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Jason Granville
Director, Take It Easy Tours

I was blown away by everything about Chris - the quality of work he produced, his facilitation skills, his attitude and just being all round easy to work with.

He lead every meeting with a smile on his face and created a calm, inclusive and creative environment.

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Tracy Collier
General Manager, Thriving Communities Partnership

Dedicated to making change for good

Graphic of people working together

Helping others first and foremost

I collaborate and communicate closely with my teammates to ensure we can all do our best work. Together, we can help individuals, communities, and organisations thrive.

Graphic of different buildings

Creating an impact across industries

Whether you’re a private, public or not-for-profit organisation, I work to understand your problem space and identify how I can help the organisation and its customers.

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Investing in a greener future

I use green service providers and offset my carbon emissions to help preserve our home planet.

Ready to work together?

Get in touch

Profile photo of Chris
Chris Wood Design Ltd is a registered company in Scotland (SC777440)
5 South Charlotte Street, Edinburgh, EH2 4AN
Completed the Foundations of Humane Technology course in 2022