My job used to be drawing shapes; now it’s lighting fires.

When I built my first website at the age of 10, I had no idea I was getting a taste of my future career. Combining 5 years of UI design and a desire to empower people, my passion for improving people's lives through digital experiences powers every project I work on. It's why I'm a user experience designer.

My biggest strength is in analysing experiences through a human lens. By acting on insights from real users, I believe every business goal can be reached in a way that benefits the world we live in.